20 years of practice: Nintendo CEE, 24live, start-ups. 360° marketing, B2B and B2C.
My job is to help you spend your marketing budget smarter, not just more. Every number below is something I ran, not something I read in a case study.
I don't take long contracts. I come in for five days, name the real problem, build the strategy: and then stay on as a consultant while your own person runs it.
5 business days from the kickoff call
Standard price$2,350
Founder pricing from $1,500 for the first clients, in exchange for a reference.Write me one paragraph about your company and I'll tell you straight whether interim is the right fit.
Numbers, team, channels, competitors. I tell you where the money leaks and what is actually holding growth back. In plain language, in front of the owner.
Budget, channel split between brand and performance, priorities for the next 12 months, and the metrics we judge it by.
A written plan anyone can execute, plus the profile of the person who should own it day to day. I help you pick them.
You hire a junior for the role and my consulting hours are paid out of that same budget. Senior leadership at the cost of a junior salary.
What you get out of it
as interim CMO
after a rebrand, Schools United
7 years in a row in a regulated market, Rebuy Stars
Before I promise anything, I run the numbers in four steps. If the math doesn't work, I don't take the project.
Audit of budget, channels and the brand/performance and acquisition/retention ratios using the eMKRos methodology. I find the specific places where money is leaking.
Every finding gets a conservative estimate of its yearly impact in USD.
I tell you transparently what the engagement costs at that scope.
One clear number: how much the business keeps after my fee.
Illustrative example (to show the principle, not a real client): A company with $3M in annual revenue and a $250,000 annual marketing budget. The diagnosis finds a mismatched brand/performance ratio and inefficient agency spend, with a conservative impact estimate of 15-20% of the budget - $37,500-$50,000 a year in extra savings or revenue. My fee: $470/day (10,000 CZK at the current exchange rate), typically 4 days a month at this scope = roughly $1,880/month = $22,500/year. Net benefit to the business: roughly $15,000-$27,500 a year, after my fee - I calculate the real numbers for your business during the initial audit, not upfront on the website.
Message me and we'll do an initial audit. If it doesn't make sense, I'll say so straight away.
Challenge → what I did → result. No fluff.
Brands and institutions I've done marketing for: from gaming to European institutions.
Marketing for Czechia, Slovakia, Poland and Hungary
Gaming brand marketing across Central Europe
Club brand identity and match production
Talk on AI in marketing, Brussels 2024
Lecturing on AI in marketing for companies going global
CMO, score & stats platform: B2B → B2C pivot, 530% growth in US/CAN
Commentary and analysis of the global iGaming business
I spent years as a CMO in heavily regulated environments: iGaming, betting, finance. I know what you're allowed to say, where you can't buy ads, and how to grow anyway. If regulation ties your hands, that's where I'm most comfortable.
A talk on using AI in marketing.
AI in marketing processes: for companies expanding abroad.
My own model for splitting a marketing budget between brand and performance and between acquisition and retention, by industry and company stage. It's the methodology behind the calculator on this site.
I think out loud on LinkedIn. A selection of posts with real numbers or a take you won't hear elsewhere.
I'm on LinkedIn every day. If you're working on budget, brand or growth, message me there. Good connections are always welcome.
This site and the calculator: marketing know-how translated into the language of business owners.
Working with Karel Maroušek (karelmarousek.cz) on a new project. More soon.
Languages
Czech (native), English (professional), German, Swedish, Spanish (basics).
The calculator gives you a budget range and a split in two minutes. Free, no sign-up.
