PDF guides

Guides that pay for themselves with the first campaign

Short, concrete PDFs. No textbook theory, just the playbooks I use with clients. Written so a business owner gets it, not only a marketer.

All three as a bundle: CZK 1,490Coming soon: for now the guides will be sold one by one once payments go live.

How to set your marketing budget for year one

From zero to a number that makes sense. How much to set aside, how to split it between brand and performance, and how you'll know it works: even without historical data.

Who it's for:: Companies in their first year
Length:: approx. 28-page PDF

590 Kč

USD version coming

Acquisition vs. retention: when and why to switch

The most expensive mistake of the growth phase: chasing new customers while the existing ones walk away. How to spot the moment and what exactly to change in the budget.

Who it's for:: Companies 2-6 years in
Length:: approx. 32-page PDF

590 Kč

USD version coming

Brand building for companies without millions to spend

You can build a brand without a TV campaign. What to do with a few thousand euros a month so people remember you before they need you.

Who it's for:: Established companies, 7+ years
Length:: approx. 30-page PDF

590 Kč

USD version coming

Final prices, VAT is not charged.

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