PDF guides

Guides that pay for themselves with the first campaign

Short, concrete PDFs. No textbook theory, just the playbooks I use with clients. Written so a business owner gets it, not only a marketer.

I did not invent this method at a desk. It is the exact process I used to run the marketing budget across four Nintendo markets at once, and the one I used after taking over fBET as interim CMO to grow revenue by 480 %.

All three as a bundle: $60All three guides in one purchase, cheaper than buying them one by one.Digital product - downloadable PDF, instant access after payment. No physical shipping.

How to set your marketing budget for year one

Field-tested at Nintendo CEE, fBET and beyond, not written from a desk.

From zero to a number that makes sense. How much to set aside, how to split it between brand and performance, and how you'll know it works: even without historical data. The same process I used to run the budget across four Nintendo markets at once.

How much it can save you

Businesses without a clear methodology commonly waste up to 26% of their marketing budget (source: Deep Marketing, 2026) - often because in their first year they copy ratios that fit an established company, not their own stage. This guide gives you the exact ratio for your stage, so you're not one of them.

Digital product - downloadable PDF, instant access after payment. No physical shipping.

Who it's for:: Companies in their first year
Length:: 17-page PDF

$25

Secure payment via Stripe

Acquisition vs. retention: when and why to switch

A decision made in the interim CMO seat, not a rule from an e-book.

The most expensive mistake of the growth phase: chasing new customers while the existing ones walk away. How to spot the moment and what exactly to change in the budget. Exactly this switch is what grew fBET revenue by 480 %.

How much it can save you

Acquiring a new customer typically costs 5-25x more than retaining an existing one, according to Harvard Business Review and Bain & Company. Businesses with the wrong acquisition/retention ratio for their stage end up overpaying for growth they could get much more cheaply.

Digital product - downloadable PDF, instant access after payment. No physical shipping.

Who it's for:: Companies 2-6 years in
Length:: 18-page PDF

$25

Secure payment via Stripe

Brand building for companies without millions to spend

Built on real campaigns with real budgets, not on theory.

You can build a brand without a TV campaign. What to do with a few thousand euros a month so people remember you before they need you. Based on campaigns I ran for both global and local brands.

How much it can save you

Companies that skimp on brand gradually lose effectiveness in their own performance campaigns, according to Binet & Field's research (the so-called plateau effect) - even channels that used to work stop pulling their weight. This guide shows how much to put into brand, even on a budget of a few thousand dollars a month, not millions.

Digital product - downloadable PDF, instant access after payment. No physical shipping.

Who it's for:: Established companies, 7+ years
Length:: 19-page PDF

$25

Secure payment via Stripe

All three as a bundle: $60

All three guides in one purchase, cheaper than buying them one by one.

Secure payment via Stripe

Final prices, VAT is not charged.

14-day money-back guarantee, no reason required. Refund policy

Something not working? Message us.

Calculator