™Don Marketer
Calculate my budget
Main tool

Will your advertising pay off?

Free marketing budget calculator

In 2 minutes you'll know how much to spend on ads, the break-even ROAS you need and how to split your budget between brand and performance.

Have a business report? Upload it and we'll prefill the numbers.

PDF, Excel, CSV, PowerPoint or Word up to 15 MB. We pull the numbers out of it.

Your file is used only to prefill the form and is deleted after processing.

Privacy and more info

We use your report only to pull out the numbers the calculator needs (revenue, margin, budget). The file itself is never stored permanently and is automatically deleted within an hour of processing. We don't use it for anything else and don't share it with third parties.

A scan or a photographed table with no text layer cannot be read. In that case switch straight to filling it in yourself.

This is an automated estimate based on your report, not an accounting audit. The result is as indicative as filling the form in by hand.

Step 1 of 2

The basic numbers

Annual revenue is enough: or customer value and how many you win each month.

How do you want to calculate?

Currency

Converted at 1 EUR = 1.173 USD (rate from ). Exchange rates come from the European Central Bank reference rates (ECB, via Frankfurter.dev), updated daily. The amount shown is an indicative conversion.

Without contact details your calculation stays anonymous – we don't know who you are. Data runs on SOC 2 Type II infrastructure, encrypted in transit (TLS). More on data security →

A band is enough, I do not need your exact figure.

Step 2 of 2

About your company

Industry, business type and stage. Everything else sits under advanced settings.

B2B = you sell to companies, B2C = you sell to end consumers.

I have an e-shop or collect leads through the web.

When a customer pays 100, you keep 35 after the cost of the product or service sold.

Advanced settings (optional)

Goal, current budget and agency. Skip them, or fill them in to sharpen the result.

Leave it on „Based on company stage“ and I will pick the split for you.

USD

Short answer

Your advertising pays off when every unit you spend brings back more than your break-even ROAS, which is 1 divided by your margin. With a 35% margin, every 1 spent on ads must return at least 2.9 in revenue. The calculator works this out for you, together with a recommended budget and a brand vs. performance split.

FAQ

How do I know if my advertising pays off?

Compare your return on ad spend (ROAS) with your break-even ROAS, which is 1 divided by your margin. With a 35% margin every 1 spent on ads must bring back at least 2.9 in revenue; below that you lose money, above it you make money.

How much should a small business spend on marketing?

Typically 7–12% of revenue for an established small business and more (often 12–20%) in the first years, depending on industry and margin. The calculator gives you a cautious, recommended and ambitious figure for your case.

What is a good ROAS?

There is no universal number – a good ROAS is any ROAS above your own break-even, which depends on your margin. A shop with 20% margin needs 5, a service with 50% margin needs only 2.

How should I split the budget between brand and performance?

Young companies put more into performance (direct sales), established ones more into brand, often around 60:40 in favour of brand. The calculator sets the split by your stage and business type.