Do I actually need marketing?

You need it the moment you have capacity you can't reliably fill. The test is simple: if you wanted a third more work starting tomorrow, do you know exactly what you would do? If not, marketing is what's missing.

Marketing isn't only advertising. It's everything that helps people find you, understand you and choose you - from how your site and reviews look to what you say to customers after they buy. Most small businesses don't need a big budget; they need the basics in order and then a small, regular spend.